Reach a Quality Audience

When your business utilizes WHBC 830 AM’s various services for advertising purposes, it directly reaches the Howard University community. This audience consists of highly influential educated individuals, developing into future leaders in business, industry, government.

On Air Advertising

Radio

Commercials

• Entail a pre-recorded advertisement that will play throughout programmed shows
• WHBC 830 AM’s production staff will prepare 30 second commercials with information supplied by the business
• Commercials may include music, slogans, descriptive phrases regarding your company’s products or service, business locations, and phone numbers.

On Air Liners

• On-Air Personalities announce specific statements called liners, which are provided by the company or created by WHBC 830 AM’s production team
• Liners can include the same information as commercials

Segment Sponsorships

• A combination of the two previously mentioned forms of advertising
• Businesses have the option of sponsoring specific programs on WHBC 830 AM in which their commercial or on-air liner is repeated only during these programs.

Television

Commercials

• WHBC 830AM Channel 51 now broadcasts on the University wide cable network 24 hours a day
• Businesses now have the opportunity to advertise their product, merchandise, and/or events on this pr e-recorded video, which repeats itself three to five minutes

Non-Traditional Advertising

Product Sponsorship

• Endorse our products by having businesses include their name on our station endorsed products such as t-shirts, posters, stickers, rulers, cups, and towels

Hand-to-Hand

• Involves the promotion team to pass out flyers, menus, postcards, and business cards to Howard University students
• The promotion team would assemble tables at Howard University functions and events such as Freshmen Orientation, Howard University Homecoming Weekend, concerts held at Amour J. Blackburn, and various sporting events and hand out tools

Dorm Sweep

• WHBC 830 AM offers businesses to target certain students by marketing to different Howard University dormitories
• Our promotions team will visit these specific dorms and distribute informational tools to persons residing in the dorms

Student Business Directory

• This directory will serve as a need-to-know register for Howard University students
• Some typical listing would include: office supplies, delivery food, clothing, and hair shops.

Cross Promotion